Why Has Twitter Become A Sensation On Social Media?

Social media has become more active and powerful within a few years and has transformed the world of news in the most dramatic manner. It has become a part of our daily lifestyle to engage ourselves in social media platforms either by writing on it or reading the content about various sectors and industries including daily news, world news, environment, Bollywood, sports and public opinion of individual users. And Twitter, it is the most sensational media platform these days for a lot of factors like the engagement of people with public personalities and random connection of strangers with each other through hashtags.



Twitter is individually the only social platform where companies, brands, and consumers can engage in a clear and transparent communication and play even role on the platforms, the unbiased opportunity to all. Twitter has a logo of blue bird which implies as a messenger, it is a freeware application and has no cost to write and read messages on it.

Engagement of people

The application has got popularity because of its unique engagement goldmine which gives access to people to connect to personalities and popular images easily and enable them to send their message directly to them without any restrictions and bars. Twitter is a social media platform where people of any class, gender or State can express their opinions in the public, reach a large audience virtually and spread their message to millions in one click. It enables strangers to connect, random people can follow us, and we can be popular and a voice of a large group, their representative, and leader. It also gives us the opportunity like no other messaging application do, to connect to famous personalities including politicians, leaders, Bollywood and Hollywood celebrities, and sportsmen. We can also connect to public figures, company or brand owners and directly convey our message to them. To address to a particular person who is on the website with his twitter name, we can simply hashtag and write his name and our message to reach them.

Elements of Twitter

Twitter thrives on various factors which are a support in affecting engagement on the platform. The following elements are given below which add to the efficiency of engaging people and connection.


It has been analyzed that the content of more than 3 million tweets is sent by verified users not only within a state or nation but all over the world. We can share our opinions, facts and official data numerals on the site across the globe, however, security is one of the barriers of twitter. Offensive language and defamation of any public figure can lead to cyber-crime and officially secured data can’t be shared on social media. This is a limitation of Twitter and if not followed, it can lead to the temporary or permanent removal of account from the website.

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